A proprietary product of CRA and CRA-Montreal, The Boomer Monitor provides the most comprehensive market research findings available on baby boomers, a disproportionately important market segment of the Canadian population.
Results from our semi-annual study of baby boomers in Canada indicate that this is not a homogeneous market. Indeed, there are several important sub-segments with very different attitudes and purchase behaviours. To further complicate matters, there are significant differences in attitudes and behaviours based on where baby boomers live in Canada.
As a subscriber to The Boomer Monitor, clients will not only have access to these important differences, but also the opportunity to address their own market intelligence needs relative to this large market segment through the ability to ask commissioned questions for their own private use.
The Boomer Monitor will allow you to
- better understand the changing needs and expectations of baby boomers
- track expenditure behaviour across a range of products and services
- assess how to better communicate and market to this key market segment of our society
For more information about the Boomer Monitor, please contact either Alain Choinière, President of CRA-Montreal or Don Mills, President of CRA in Halifax.