As a full-service market intelligence and research company, CRA has developed a number of proprietary market research reports, surveys and services to meet the unique needs of our clients and help drive their success.
The Boomer Monitor is a syndicated research product designed for those with a specific interest in the baby boomer generation, the largest and most influential market segment in the Canadian population. This twice-a-year national study has been designed to examine the attitudes and habits of those aged 40-55, as well as to better understand the sub-segments within this target market.
This syndicated research product is specifically designed for those organizations with a need to better understand the small and medium sized enterprise market in Canada. The SME Report is a twice-a-year national study examining the economic mood of this market segment, including expansion intentions related to employment and capital spending, as well as the use of professional services in their day-to-day business, and other important issues related to the health and growth of their operations.
This is a new market intelligence product designed for municipalities large and small who wish a method of evaluating their success in meeting the needs of their citizens, as well as providing benchmark norms to compare their success against other municipalities.
This is a market research product that has been specifically developed for the resource industry to assist in the issue of access to resources in certain provinces with significant oil & gas and forestry interests. The Synergy Report looks at public attitudes related to the development of oil & gas properties or the harvesting of forests, particularly as related to concerns of the potential impact on local communities.
Corporate Research Associates has been involved in employee research for more than twenty years. The Employer Report Card is a proprietary method of reporting on the health of an organization from an employee’s point of view, along with a straight-forward prescriptive advice on how to improve the health of that organization.
ADSCAPE is a trademarked ad tracking product that has been developed for organizations undertaking significant advertising campaigns either in the electronic or print media. Ultimately, ADSCAPE’s goal is improving advertising ROI. It provides a timely assessment of an ad’s performance throughout its lifecycle in the market. Unlike other ad tracking systems, the focus is on insight, not data. To that end, the reporting is user-friendly and easy to understand and act on.
In conjunction with our affiliate company in Bermuda, Total Marketing & Communications, CRA offers The Bermuda Omnibus. This is a quarterly omnibus service to clients in that market to track the economic, political and social issues, as well as provide our clients access to their own proprietary commissioned questions.
This quarterly omnibus product was first established in 1988 and since that time has tracked the economic, political and social issues affecting Atlantic Canadians. The Atlantic Quarterly allows our clients access to using this product for their own proprietary commissioned questions across any or all of the four most easterly provinces in Canada.
The Urban Report is a quarterly omnibus service offered in a limited, but soon to be expanded, list of Canadian cities that examines public reactions to local issues and offers the opportunity for clients to commission their own proprietary questions in these local markets.