Using industry leading quantitative research methods, the market intelligence professionals at CRA deliver insight into public opinion research and market conditions that provide meaningful strategic direction. Most of our associates have worked in national and international market research scenes, and have been able to apply that level of expertise and insight in their work with clients.

The quality of data collection does make a difference, whether that research is conducted in person, by telephone survey or online research. Having the right market research tools is the first step to ensuring high quality. More important is the quality of those collecting the data. Do they possess the appropriate language skills and relationship skills to conduct unbiased interviews? Can they capture the interest of respondents?

CRA has one of the biggest and ablest field service operations in Canada. We have four contact centres across Canada representing 400 CATI-enabled stations, including 75 in Montreal to accommodate French language research. These are staffed by a well-trained, full-time work force of which 75 percent have at least some post-secondary education and nearly 40 percent have a second language. Our quality control standards are among the strictest in the industry in order to minimize the possibility of non-sampling error that can significantly impact the reliability of market research if not properly managed.